Selling Merchandise On Your Site

Getting Paid

It is not that difficult to sell merchandise on your site, you will have to decide how you wish to be paid, you can accept cheques or money orders, have the customer email funds to your personal Paypal account, or set up a business account with Paypal to accept major credit cards.

In this day and age most people want instant satisfaction, communicating back and forth by email just does not work anymore. Setting up a Paypal account is a very simple process. Once the account is set up it is just a matter of entering your product information on their site and downloading code to paste into your page.

Sign up for PayPal and start accepting credit card payments instantly.

You have a choice to either select code for a "BUY NOW" button or an "ADD TO CART" button. when a visitor clicks on a "BUY NOW" button they are taken directly to Paypal to authorise the payment.

Using an "ADD TO CART" button places the item in the customers shopping cart, additional items may be added, then all items are paid for at once. Shipping charges and taxes may be configured so they appear automatically at checkout.

The customer has a choice of paying through Paypal if they are a member, or using one of their major credit cards, it is not necessary to be a Paypal member to pay by credit card.

Selling Downloads

Many items may be sold as downloads, project plans, graphics, ebooks and music fall into this category. If you have a Paypal account the easiest way to sell downloads is through a third party such as Payloadz.

Instead of listing your products with Paypal, they are listed with Payloadz, the file containing the item is uploaded to a server, yours if it is a free account, theirs is an option if you are using a paid account.

When a customer purchases an item they are referred to Paypal for payment, then an email is sent to the customer with a link to download the file.

Payloadz also offers you the option of setting up an affiliate program to sell your products, and being able to list them in their online store as well.

Working With Graphics

If you wish to add images to your site you will need a digital camera to take photos and a program to manipulate them.

To resize or add effects to your images Adobe Elements is indispensable, then with one click the image is optimized for fast loading on the web.

It is not absolutely necessary to have the latest version of Elements, there is a cost saving with the older versions and as long as they will work with your operating system they will be adequate.

This is available for both Windows and Mac.

How to resize and optimize an image with Elements

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